Amazon Australia may finally start selling products as soon as this Friday, November 24.
A leaked email to Amazon Marketplace sellers, which has not been confirmed, revealed that a soft launch for select customers will start on Thursday.
“To prepare for the launch of the Amazon Marketplace in Australia we will start an internal testing phase with a small number of customers on Thursday 23 November 2017, 2pm AEST,” the email read.
There is speculation that the public launch is expected a day or so later to coincide with the traditional U.S. Black Friday sales event.
Hints have been dropped
Evidence has been building that the launch would occur soon. Product listings for Amazon-branded products and HP computers appeared on Google in the past few weeks. Though none of the products were in-stock and available for purchase.
Deliveries are expected to be shipped from Amazon's new fulfilment centre in Dandenong South, in Melbourne's south-eastern suburbs.
No concrete details are known on the range of products available at launch, but other leaked listings have shown Dyson, Sunbeam and Huawei items for sale.
Competitors are responding
Within hours of the leaked email being published, a new 3-hour delivery option has popped up at JB Hi-Fi.
The new 3-hour delivery option at JB Hi-Fi.
Eyes will now turn to Amazon's delivery options, which are similar in the U.S.
Other Amazon competitors are insisting the retail giant's arrival won't significantly impact them. Founder of online retailer, Kogan, Ruslan Kogan spoke to the AAP a year ago.
"Amazon will hurt some retailers no doubt but the ones they'll hurt are the ones that are selling the same thing as everybody else at fat margins," he said at the time.
For now though, the speculation about Amazon Australia's launch continues, though it does appear that the launch is on our doorstep.